Customer relationship management (CRM) is the technology to manage a company's interaction with current and capable customers. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best provide to their needs. One of the important characteristics CRM approach path is the systems of customer relationships that collect data from a range of different communication channels, including a company's website, telephone, email, and live chatting, marketing materials, and more latest social media. CRM is used data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer recollection and perfect driving sales growth.
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