The lead generation in digital marketing is an implement of customer interest and also research into the products or services of a business. Leads can be created for purposes such as list building, corporation list learning or sales leads. This is a method for generating leads normally proceeding under the defense of advertising but may also include non-paid sources such as essential search engine results or referrals from belonging customers. Lead generation its commonly used in digital marketing purpose it’s a subject lead generation is one that you extensive hear if you are in the online sales and marketing world. Leads may come from various sources or activities such as digitally via the Internet, through personal counseling, through telephone calls probably by the company.