The online reputation marketing is the reputation of a company, person, product, service or any other element on the Internet and digital platforms. This is the online reputation that is pretended by the content and its organization circulates the reactions of and interactions with web users, activity on social networks, etc. For digital marketing, online reputation is very important it is can affect their online store’s relevance and visibility. The reputation marketing field has innovated from the marriage of the fields’ reputation management and brand marketing and involves a brand's reputation being vetted online in visualization by consumer's leave-taking online reviews and citing experiences on social networking sites.
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